Hi Mercari team, I apologize for the delay in submitting this project. I had a lot of things going on and some unexpected personal events that prevented me from dedicating more time to the task. I have worked for about 8 hours on this case study and I would like to share some ideas to improve the product detail page.
Limitations and Assumptions
- I have tried to review the information available on press kits and other publicly available resources.
- However, my understanding of the cultural context of e-commerce experience in Japan is very limited.
- Since this is a growth project, it would be ideal to improve it through more experiments.
- It is important to note that there isn’t a single solution that can be used to improve the purchase ratio for the user in this task.
- The design is a mix of Japanese and English.
Secondary Research
Heuristic Analysis of Competition & Soft Primary research
I looked into similar p2p marketplace and a couple of Japanese e-commerce apps to understand how they handle product detail pages.
After researching similar products and doing soft research with friends who use p2p marketplaces, I have identified several reasons why users may not purchase from these platforms. I am bucketing these into to two major categories
The Two Hypothesises
which can guide our explorations for experimentation
Platform Trust
In most cases, users are not sure about whether the seller is a legitimate seller. Will they get the exact product? Will they have shipping delays? etc and more…
Selection & More++
The Product range and options to choose from in every category. The price point the user is looking to spend for this particular purchase (Affordability)
I Ended up with this solution
The Other Option with no major structural changes
Figma Prototype
explore the design in detail